AAFM Board Certified Financial Analyst Designate and Financial Planner Association Providing Charter Certification & Wealth Management Training

CWM ™ Chartered Wealth Manager Course & CAM ™ Chartered Asset Manager ™

The interdisciplinary curriculum for the Wealth Management Executive Certification is geared entirely towards the focus on wealth management. A core group of specialty graduate topics focuses on the major functional issues of high net-worth consulting, ranging from finance to law and integrative wealth management practice. Another critical aspect of advising the super wealthy individual or entity, addresses the interpersonal skills so crucial to this business. The last part of the CWM™ or CAM™ course objectives deals with general management issues of wealth management, such as marketing, leadership, strategy and technology.

Pre-Requisites

Delegates must satisfy one of the following pre-requisites:
i) Have successfully completed a recognised degree course with a Finance,
   Accounting, Economics, or Financial Services Focus
ii) Hold membership of a professional body such as CPA, C|FP, C|FA, or similar
iii) Have 3 years management experience in a Financial Service related body for the CWM or over 1 year for the CAM

Certification

Completion of this courses entitles the executive to receive the academic designation of Chartered Wealth Manager™ or CWM™ or if less than 3 years of wealth management experience, you would obtain the CAM™ Chartered Asste Manager Designation. This formal qualification from the American Academy of Financial Management ™ is has members and is recognised in more than 100 countries and the AAFM is in alliance with over 560 accredited business schools globally.

About The Event:

The ongoing march of globalisation combined with an increasingly competitive commercial infrastructure here in the Middle East has brought new challenges and opportunities for the financial business sector.

Consumers are becoming more and more confident. They are no longer accepting bad service and inferior products. However what remains the same is that the consumer of today and tomorrow still wants more than they have.

Success will therefore come to those organisations that can package, market and deliver the products and services that the customers really want. In financial services in particular this has, so far, been a hard lesson to learn.

The bank which successfully masters wealth management on behalf of its high net-worth (HNW) clients will have achieved a source of sustainable and largely off-balance sheet income. The opportunity to benchmark against the competition equips you with the capability to enhance the value of your business and tailor your investment proposition according to client expectations.

Reliance on shared backgrounds and leveraging family ties will not secure your future prosperity in today’s globally competitive markets. To compete effectively, regional banks need account executives with the professional grounding to cultivate relationships equivalent to those offered by international banks.

This five day intensive accredited programme provides you with the opportunity to learn how to successfully manage wealth through a core group of specialty graduate topics, focused on the issues of HNW consulting.

This professional course has been specially developed for all wealth managers who are looking for a better understanding to achieve success for their organisation, to increase their knowledge and to provide a designation for their career progression.

Through interactive sessions, sharing ideas and exchanging views amongst fellow professionals, we look forward to a lively and comprehensive course for the benefit of your business and your career.

Daily Schedule and Planned Topic Coverage

Course Timings: Registration will be at 07.30 on day one, with all days commencing at 08.00 and concluding at 14.30 with lunch. There will be two refreshment breaks at appropriate times.

Portfolio Management, Financial Markets And Risk Management
Building on classical concepts in portfolio theory, you will learn more advanced applications as they apply to equities, bonds, or hedge fund strategies. You will learn to question and assess asset managers. Furthermore, you will practice how to break down and evaluate various structured products in order to give clients best advice. Finally, you will gain insights into modern concepts of risk management.

• Portfolio management
• Investment policy and agreements
• Efficient market theories
• Performance measurement
• Investment styles fixed-income management
• Structured products risk management and operational risk
• Hedge funds tax and insurance aspects
• Practical diversification possibilities

Wealth Management And Planning
The topic covers the special aspects of wealth management for high net-worth individuals and the comprehension of the major concepts underlying global laws and regulations related to wealth planning. Major principles in domestic and international estate and tax planning and how to recognise opportunities for clients will also be covered. Furthermore, suitable asset allocation techniques from an integrated perspective, taking finance, financial planning aspects, risk tolerance; lifestyle, life cycle, and estate planning into consideration will be discussed. In a complex wealth management situation, you will be able to integrate the advice given by various counsellors to help facilitate the optimal solution and clients' decisions.

• Financial planning and life cycle models for high-net-worth individuals
• Asset allocation, client objectives and suitable financial decisions
• Integrated financial planning for entrepreneurs (including laws and taxes
  governing IPO's and divestitures)
• International wealth planning for high-net-worth individuals (including trusts,
  foundations, estate planning, comparative tax laws, mobility and residence)
• Objectives and strategies of a family office

Management Accounting And Controlling
Here you will develop the ability to apply modern controlling concepts concerning the profitability of products and customer segments. Understanding the workings of asset and liability management and how to judge the financial status  of a company based on balance sheet and profit and loss.

• Modern methods of cost calculation for products, services, processes, and
  clients
• Methods of internal cost allocation and their consequences
• Asset and liability management
• Balance sheet and profit and loss analysis
• Examples of existing cost calculations and their uses

Interpersonal Skills For Dealing With High-Net-Worth Individuals
Understanding the ethical concepts in wealth management based on different cultural backgrounds and different historical developments. Developing sensitivity towards codes of conducts in different cultures. Strengthening personal skills in handling demanding high-net-worth individuals both in business and in social settings, and how to improve your negotiation skills with customers.

• Cultural and psychological frameworks of wealth
• Negotiation skills and role plays

Marketing For The Financial Industry
How to develop an integrated service concept, for high-net-worth individuals and how to implement suitable client segmentation. Understanding the consequences of different service and pricing strategies and distribution channel policies. The course will also focus on how to build sustainable customer loyalty for high-net-worth individuals, and how to define, implement and  secure a service culture perceived as value-added by the client. Furthermore, you will learn about the possibilities provided by modern customer relationship management systems and data-mining techniques and how to apply them to the setting of high-net-worth individuals.

• Approaches to marketing
• Customer behaviour and client segmentation
• Branding, image creation, and communication strategy
• Servicing and pricing strategies
• Customer relationship management and total quality management
• Client acquisition and retention

Capital Markets And Corporate Finance
This topic will help you develop a profound understanding of the functioning of international capital markets. Be able to understand and judge corporate evaluations. Become familiar with private equity, venture capital, and asset securitisation, and be able to advise on investments in such products. Furthermore, you will develop a solid understanding of investment banking transactions such as IPO's, M&A's, LBO's, and MBO's. Be able to support clients in their dealings with investment bankers related to such transactions, be they clients looking to invest or to divest.

Capital Markets
• Functioning of primary and secondary markets
• Placement strategies
• Alternative financing and investments

Corporate Finance
• Corporate evaluation techniques
• Capital structure and its influence
• Value-based management and shareholder value

Law, Compliance And Ethics
Understanding the major international cultural and ethical concepts relevant to individual wealth. Acquire a general understanding of crucial international banking supervision rules, of major international legal systems, and of  self-regulatory rules applicable to individual asset management and personal financial advice. Furthermore, you will understand how to implement internal compliance procedures of the highest quality, to ensure their proper functioning, and to proactively recognise potential weaknesses or detrimental developments.

• Ethics in major international finance systems
• International regulatory systems and supervision compliance and internal
  controls
• Suitability and supervisory issues
• Risk and risk tolerance
• Fiduciary duties
• Prudent investor issues
• Discretion and legal agreements
• International banking laws and standards of practice

Information Technology And E-Business In Wealth Management
Understand the effects of the Internet on the service propositions of wealth management and its influence on the structure of the wealth management industry. You will learn how to incorporate these developments into business strategies, and also be familiar with the implications of alternative models of developing and managing Internet-based services in an old economy, wealth management environment. Furthermore, you will understand the use of internal or outsourced IT in client communication and management.

• IT governance models
• Alignment of business strategies with IT developments
• Future effects of technological developments on wealth management services
• Principles of the new economy consequences of e-commerce and the
  Internet on the wealth management industry
• Cases of technology-based new entrants into the wealth management
  business

Developing And Implementing Business Strategies
As a CWM or CAM delegate, you will learn the structure of the money, banking and financial industry, the forces which influence it, and the restructuring taking place as a consequence. You will learn different approaches to determine strategies and how to evaluate alternatives and will develop the ability to realistically assess a company's strengths and weaknesses. You will learn to recognise opportunities for differentiation, for core competencies, and for positioning within the wealth management industry. Furthermore, instruction will be given on techniques to support the successful implementation of strategic plans.

• Financial intermediation
• Theories and developments in the financial industry
• Concepts of business strategies
• Implementing strategies

Leadership For Wealth Management Executives And Professionals
Learn proven concepts for successful leadership in general, and how to lead and influence a multicultural team in particular. Understand the requirements of managing knowledge workers and learn how to encourage the know-how transfer within the organisation. Understand knowledge management to both ensure the transfer of key customer information from the relationship manager to your peers and to deploy product and market information efficiently among client relationship managers. You will also become aware of staff retention methods, issues of motivation and use of incentives.

• Leadership and styles
• Strategic management
• Leadership in a multicultural setting
• Selecting and evaluating counsellors or employees
• Motivation, retention, incentives
• Project management
• Organisational, team, and change management